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Fractional Marketing & Creative Direction — Built to Drive Momentum
I don’t sell deliverables. I step in as your marketing and creative director — designing the decisions, structure, and priorities that guide everything that gets built next.
Execution follows strategy. Not the other way around.
My work is guided by a proprietary, behavior-driven operating system developed through years of real-world execution.
The Modern Marketing Formula: Humanity + Data + AI = Scalable Growth.
As your Fractional Marketing & Creative Director, I build the decision system behind your marketing — not just the content.
That means I’m responsible for:
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Deciding what actually matters — and what gets cut
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Setting clear priorities across channels before resources get burned
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Defining how your brand shows up, sounds, and behaves
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Aligning teams and vendors around a single direction
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Eliminating reactive one-offs and constant resets
This is leadership, not labor.
Clarity before content.
Direction before deployment.
That’s how marketing stops stalling — and starts scaling.
Marketing Doesn’t Fail Randomly. It Fails Systemically.
Most organizations aren’t struggling because they lack effort, creativity, or content.
They’re struggling because:
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Too many channels compete for attention
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Too many ideas get built without a clear order
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Teams execute without shared direction
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Campaigns reset instead of compounding
The result is busy marketing that feels productive — but never creates momentum.
How the Work Actually Flows
I design the decision system first — what matters, what comes first, what gets cut, and what actually moves the needle.
I lock your brand into a single, unmistakable signal — visually, verbally, and emotionally — so every touchpoint reinforces instead of competing.
Only after the system is set do I deploy the right specialists to execute exactly what’s needed — nothing bloated, nothing disconnected, nothing noisy.
Marketing works when thinking, creative, and execution operate as one system — not three disconnected jobs.
What Gets Deployed After Direction Is Set
Once the system is clear, deployment becomes precise — not reactive.
Depending on what the strategy calls for, that may include:
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Digital Experience Systems
Websites and platforms built to guide decisions — not just look polished. -
Narrative & Visual Storytelling
Video and visual media designed to create meaning, not noise. -
Audience Signal Amplification
Social content and distribution that reinforce relevance instead of chasing trends. -
Live Brand Experiences
Events and activations engineered to create memory, emotion, and trust. -
Visual Asset Architecture
Photography and visual systems designed for long-term use across channels. -
Message & Narrative Design
Copy that aligns belief, emotion, and action — without gimmicks. -
Attention-Based Brand Activation
Events, sponsored entertainment and creative activations that earn attention instead of buying it.
