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The 2026 Marketing Formula:
Humanity + Data + AI = Scalable Growth.
Marketing Direction is where I zoom out, connect the dots, and turn your scattered efforts into a clear system. As your Fractional CMO, I help you decide what to say, where to show up, and what to stop doing—so every dollar and every piece of creative has a job.
Is this familiar? Your Marketing Is Busy, Not Strategic.
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You’re posting, boosting, running ads, sending emails, maybe even sponsoring events but nothing feels connected.
You’re not sure:
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What’s actually working
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What to double down on
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Or why your competitors seem to be everywhere while you’re still fighting for attention
You don’t need “more marketing.” You need someone to own the strategy—without hiring a full-time CMO.
The Challenge: Marketing Just Got More Complicated.
In 2025 and beyond, your marketing isn’t just for people—it’s also for the AIs that help people decide.
You’re juggling:
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Social platforms, email, web, events, partnerships
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AI-driven search and content
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Privacy rules, shifting algorithms, and shrinking attention spans
Most small businesses and nonprofits don’t have a CMO (Chief Marketing Officer) to steer that ship.
So the work turns reactive. Campaigns become one-offs. Teams burn out.
The Lucerna Solution: Fractional CMO + Mad-Science Strategy.
Marketing Direction with Lucerna Group doesn’t start with channels or tactics — it starts at the subatomic level of your brand. As a Fractional CMO and Creative Director, I use my Mad-Science Approach — Art. Story. Science. and Subatomic Branding to align who you are, who you’re for, and how your brand should feel before we ever build a campaign.
From there, we map everything through Trilateral Marketing — your Digital, Event, and Cause efforts working as one system — and design it to speak to the Three Brains of the Consumer:
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Head (logic and clarity)
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Heart (emotion and story)
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Gut (trust and intuition)
In practical terms, that means your 90-day marketing system:
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Clarifies your positioning and offers
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Aligns your messages across Digital, Event, and Cause
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Creates work that your audience understands, feels, and trusts
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Gives your team a clear roadmap instead of random tasks
And when the brand and strategy are in place, we execute with our Omni-Based Advertising approach—rolling out cohesive campaigns across digital, social, video, and other key channels so your message doesn’t just exist, it performs.
Boosting Visibility and Building Buzz!
My Signature Strategy
My Mad-Science approach starts at the subatomic level—identity, behavior, emotion, and belief—then builds the brand outward. We use Subatomic Branding™ to align who you are and who you’re for, then activate that through Trilateral Marketing (Digital · Event · Cause) so your message shows up as one story across every touchpoint. Underneath it all is Art. Story. Science.: Art shapes how people see you, Story shapes how they feel, and Science makes it work by speaking to all three brains of the consumer—Head (logic), Heart (emotion), and Gut (trust). The result isn’t just attention; it’s alignment that pulls the right people in and makes your brand feel inevitable.
Cohesion That Converts
Every campaign, post, and video finally speaks the same language. Your visuals, tone, and story all pull in one direction — your customer’s attention.
Clarity Through Creative Leadership
No more guessing or micromanaging. I direct your team (or mine) so everyone knows what “on brand” means and how to deliver it.
Creative That’s Built to Perform
Pretty isn’t enough. Every design, edit, and headline is built on human behavior — rooted in psychology, narrative, and trust. That’s the Science in my Art. Story. Science. approach.
Consistency Without Chaos
You stop running from project to project and start running a brand. Everything you release feels intentional, connected, and alive. That’s the Story — how we create meaning and momentum instead of noise.
Strategy in Every Frame
Every campaign is shaped at the Subatomic level — aligning your message, visuals, and audience psychology before a single frame is shot. This is how small tweaks at the foundation drive massive results.
