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Before You Hire a Full-Time Marketer

Work directly with me — Chip Gregory, your Fractional Marketing & Creative Director — to get senior-level strategy, creative, and execution without the cost or commitment of a full-time hire.

Are you at the point where your marketing needs ownership — but a full-time hire feels like a risk?

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I Have A Solution

You’re trying to hire the right marketing person. Someone strategic. Someone creative.


Someone who can actually move things forward without everything coming back to you.

Then you run the numbers — salary, benefits, overhead — and pause.

That’s the gap I fill.

You work directly with me as your Fractional Marketing & Creative Director. I lead strategy, align creative, and make sure execution actually happens — without adding headcount.

You get senior-level thinking, clear direction, and a creative department behind you, for roughly what you’d spend on one full-time hire.

Marketing Is No Longer Something You Can Guess At

You don’t have room to “try things” anymore. There’s payroll, pressure, and real consequences attached to every decision. You’re here because:

  • Marketing decisions now affect revenue, not just visibility

  • You’re actively debating a full-time marketing hire

  • Strategy, creative, and execution feel disconnected

  • You want one senior point of accountability — not another role to manage

Most of our clients are in the in-between stage — too big for guesswork, too small to build a full internal department.

What Happens Next

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A short, focused conversation to determine whether replacing a hire actually makes sense in your situation.

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If there’s alignment, I outline what replacement-level support looks like.

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I step in with defined leadership, clear priorities, and coordinated execution.

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We met all of our KPI's within 30 days exceeding our goals for lunch and happy hour sales. We were struggling post-pandemic and within 6 weeks we had to hire more staff to keep up!

David Medina, Juanita Tacos, Columbus, OH

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FAQ'S

Ready to Stop Guessing?

No pressure. No proposal theater. No wasted experiments.

©2025 LUCERNA GROUP - ALL RIGHTS RESERVED.

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