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About Us: We Make You Impossible to Ignore
We’re built for brands that deliver unforgettable experiences and exceptional services.
Lucerna Group is a Marketing & Media Production House with a mission to make service-driven and experience-driven brands truly unstoppable — from restaurants, entertainment, sports, hospitality, and tourism to finance, salons, real estate, schools, property development, service industries, and creative media.
Whether you're leading a venue, event, destination, restaurant, service business, or creative brand, we help you generate awareness, engage your ideal audience, and spark real conversion.
Through our signature Trilateral Marketing approach — blending Integrated Marketing, Cinematic Media Production, and Strategic Communications — we transform design, messaging, and strategy into something magnetic, memorable, and impossible to ignore. At Lucerna, we don’t just help you stand out; we help you shine in a crowded world.
Our Approach
Our philosophy centers on three fundamental pillars that drive every campaign we create:
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Art (Design): Bold, creative visuals that command attention and capture imagination.
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Story (Messaging): Compelling narratives that resonate emotionally and make your brand relatable.
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Science (Strategy): A psychology-driven approach that activates the three brains of the consumer—the head (logic), the heart (emotion), and the gut (intuition).
Marketing isn’t rocket science—it’s quantum physics. Just like the subatomic level drives the forces of physics, psychology drives the forces of marketing. It’s about understanding human behavior, crafting powerful strategies, and creating experiences that make your brand truly unforgettable. After all, your customers are human—not cattle being herded through some hack sales funnel.
Our Story
Lucerna Group was founded by Chip Gregory, a seasoned marketing strategist with over 25 years of experience helping brands across the U.S. and the U.K. make a lasting impact. After leading successful campaigns in Los Angeles, Chicago, Columbus, and beyond, Chip returned to his hometown of Marion, Ohio — but his passion for marketing never slowed.
Seeing the growing disconnect between brands and audiences, Chip set out to build something bold: Lucerna Group. Backed by a powerhouse team with decades of expertise in television promotions, journalism, marketing, and public relations, Lucerna’s team spans major markets including Los Angeles, Chicago, Pittsburgh, Baltimore, Philadelphia, New York, and Columbus.
That team includes PR expert Beth Trapani and media specialist Doug Jones, who bring deep expertise in messaging, media production, and brand storytelling. Together, they help brands break through the noise with strategy that resonates, media that captivates, and campaigns that transform connection into growth.
Through our signature Trilateral Marketing approach — blending Integrated Marketing, Cinematic Media Production, and Strategic Communications — we transform design, messaging, and strategy into something magnetic, memorable, and impossible to ignore.
