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Marketing Doesn’t Fail Randomly. It Fails by Design.
I’m Chip Gregory — a Fractional Marketing & Creative Director with 20+ years leading brand strategy, campaigns, and creative systems where marketing had to perform in public.
I’ve built and led work across hospitality, service brands, nonprofits, live events, and experience-driven organizations — where missed messaging meant empty rooms, lost revenue, and momentum that didn’t return.
I just didn’t learn this in theory — I learned it under pressure.
Marketing isn't Rocket Science.
It's Quantum Physics!
The Art & Science of Marketing
How I align creativity and logic so marketing actually works
My work is guided by behavior-driven operating systems built through years of real-world execution — where marketing had to perform in public, under pressure.
Over time, one pattern became impossible to ignore:
Most marketing doesn’t fail because businesses lack effort or creativity.
It fails because strategy, messaging, and execution aren’t designed as a system.
Creative teams make beautiful things.
Leadership makes logical decisions.
But when those forces aren’t aligned, the gap between them quietly bleeds money.
That’s when I stopped treating marketing like a collection of tactics — and started treating it like a behavioral system.
Marketing is both art and science.
Creativity and logic.
Wave and particle.
When those forces align, small shifts create disproportionate results.
When they don’t, marketing becomes unstable — no matter how good it looks.
That instability is what I’m hired to fix.
What I’ve Actually Done
I’ve led and supported marketing work where results weren’t theoretical — they were visible, measurable, and public.
That includes:
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Brand strategy and repositioning for organizations that had outgrown guesswork
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Campaigns where performance showed up in revenue, attendance, and demand
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Creative direction for teams that needed clarity before content
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Live events and experiences where failure meant empty rooms, not bad metrics
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Systems built to scale thinking — not just output
In those environments, guessing gets expensive fast. That’s why my work is built around decision systems that come before creation .
Where Strategy Replaces Guessing
I work as a Fractional Marketing & Creative Director for organizations that are questioning whether more hires, more tools, or more content will actually fix their marketing.
Instead of adding headcount and hoping it works, my clients get one accountable brain overseeing the system — strategy, messaging, and execution aligned from the start.
That means:
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Senior-level strategic direction without full-time overhead
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Creative and execution built from the same thinking
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Decisions guided by how people actually choose, not assumptions
The Mad-Lab Support Team
Every engagement is led by me — with the right people already in motion behind the scenes.
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Doug Jones
Executive Media Producer
Chris Linder
Marketing Strategist
Isabella Adkins
Marketing Coordinator
Lucas Osborne
Cinematographer & Editor
Why Most Marketing Stalls — And How We Fix It
Most marketing doesn’t stall because teams stop working. It stalls because no one is steering.
Clarity First. Always.
Before anything gets built, we slow down long enough to see what actually matters — where attention is leaking, what’s being misunderstood, and why momentum keeps stalling. No templates. No assumptions. Just signal over noise.
Strategy Before Output.
When thinking is aligned, everything downstream sharpens. Messaging makes sense. Creative has direction. Execution stops guessing.
Execution Without Drag.
Creative and production move together because they’re built from the same strategy — not stitched together after the fact.
The Result:
Forward motion.
Not more activity.